LinkedIn Changes for 2024

Marc Scott discusses five important changes that have occurred on LinkedIn in 2024.

He highlights the new 'People You May Know' feature on the profile page, the limitation on personal notes for free users, the introduction of AI capabilities for premium users, the changes to hashtags, and the impact of posting external links.

He also mentions a bonus feature, which is the potential introduction of a video feed on LinkedIn. These changes have significant implications for voice actors using LinkedIn for marketing their business.

CONNECT WITH MARC SCOTT

Marc Scott Website - https://marcscottvoiceover.com
VOpreneur® by Marc Scott - https://vopreneur.com
Marc Scott on YouTube - https://youtube.com/@marcscottvo
VOpreneur® by Marc Scott on YouTube - https://youtube.com/@vopreneur
Marc Scott on Instagram - https://instagram.com/marcscott
Marc Scott on LinkedIn - https://linkedin.com/in/marcscottvoiceover

RESOURCES FOR VOICE ACTORS

* Get an instant $25 credit when you sign up for VoiceZam
Visit https://voicezam.com/marcscott

* For voice over services:
Visit https://marcscottvoiceover.com

* Want VOpreneur Swag?
Visit https://teespring.com/stores/vopreneur

* Join the VOpreneur Facebook Group
Visit https://facebook.com/groups/vopreneur

EVERYDAY VOPRENEURS IN THIS EPISODE

* Thanks to "Uncle Roy" for production assistance!
Visit https://antlandproductions.com

* Thanks to Christy Harst for VO contributions!
Visit https://christyharst.com

* Thanks to Krysta Wallrauch for VO contributions!
Visit https://krystawallrauch.com

WATCH ON VOPRENEUR® TV

KEY TAKEAWAYS

• The 'People You May Know' feature on the LinkedIn profile page is a helpful tool for finding new leads, but its effectiveness depends on how you use LinkedIn for your voice over business.
• LinkedIn now limits free users to five personal notes per month, but you can still send connection requests without a personal note and follow up with a message after the request is accepted.
• Consider upgrading to a premium LinkedIn profile to access AI capabilities that can assist with messaging, content creation, and personalized messages for celebrations.
• Hashtags on LinkedIn are being phased out as AI technology is used to determine the content of posts and push them to the right audience. Focus on including relevant keywords in your posts instead.
• Posting external links on LinkedIn can reduce organic reach, so consider uploading videos and content natively to the platform to maximize visibility.
• LinkedIn is testing a video feed feature, making it a potential platform for video creators to explore and share their content.