Surviving Slowdowns: Smart VO Strategies for Tough Times

podcast Apr 17, 2025
Surviving Slowdowns: Smart VO Strategies for Tough Times - Everyday VOpreneur Podcast with Marc Scott

NAVIGATING TOUGH ECONOMIC TIMES

Fear. Stress. Anxiety. All things voice actors are feeling right now in the midst of tariffs, trade wars and growing economic uncertainty. 

In this episode, I share some of the strategies I'm leaning into right now to keep my voice over business resilient, proactive and profitable, no matter what's going on "out there."

You’ll hear actionable strategies on how to optimize your marketing, stay connected with clients, avoid social media pitfalls, and focus on what you can control. If you’re feeling overwhelmed, this episode is your calm in the chaos.

Also Listen to Trends, Tariffs and Trade Wars with J. Michael Collins - https://youtu.be/n1kpyB2e4nI

CONNECT WITH MARC SCOTT

Marc Scott Voice Over - https://marcscottvoiceover.com
Marc Scott on Instagram - https://instagram.com/marcscott
Marc Scott on Facebook - https://facebook.com/marcscottvoiceover
Marc Scott on YouTube - https://youtube.com/@marcscottvo
Marc Scott on LinkedIn - https://linkedin.com/in/marcscottvoiceover

RESOURCES FOR VOICE ACTORS

* Voice Over Marketing Playbook
Visit https://voiceovermarketingplaybook.com

* Get an instant $25 credit when you sign up for VoiceZam
Visit https://voicezam.com/marcscott

* For voice over services:
Visit https://marcscottvoiceover.com

* Want VOpreneur Swag?
Visit https://teespring.com/stores/vopreneur

* Join the VOpreneur Facebook Group
Visit https://facebook.com/groups/vopreneur

EVERYDAY VOPRENEURS IN THIS EPISODE

* Thanks to "Uncle Roy" for production assistance!
Visit https://antlandproductions.com

* Thanks to Christy Harst for VO contributions!
Visit https://christyharst.com

* Thanks to Krysta Wallrauch for VO contributions!
Visit https://krystawallrauch.com

KEY TAKEAWAYS

  • Maintaining communication with clients is crucial during economic downturns.
  • Social media should be used to share positive and valuable content.
  • Focus on strategic targeting of opportunities in less impacted sectors.
  • Marketing budgets may be slashed, but costs for advertising may decrease as well.
  • Regularly audit online profiles and marketing materials to ensure they are current.
  • Focusing on what you can control helps reduce stress and anxiety.
  • Engage with positive influences and take breaks from negative news.
  • Utilize downtime to address small tasks that can improve business perception.
  • Your mindset is essential; keep it fueled and clean.

WATCH ON VOPRENEUR® TV

Free Marketing Guide

Many voice actors are making the same common marketing mistakes and those could be costing you business and opportunity. In this free guide you'll learn what those mistakes are and how to fix them.

Get the Guide